Having a website is now a must for any brand, business, organization, or institution since it gives their consumers and users 24/7 access to whatever they have to offer – meaning you can also take your brand globally as the web is a global platform used by everyone. The Internet and social media is running most industries today and everyone who understands the power of the World Wide Web understands very well how effective these platforms are when marketing your business. The digital age has come and we all live in it, there is no denying that reality. So, if you need a platform where you can showcase the products or services you offer, a website is a must for you. And today, there are various web designs to choose from. Each one resonates differently to its users and responsive web designs are currently the most in-demand for a lot of reasons.
For those who don’t have an idea as to what a responsive web design means, it is simply a website design that responds to the behavior of the user and the medium used. We all know that most people prefer using handy and mobile smart gadgets and phones that are WiFi-ready that they can take with them everywhere they go. Basically, this type of web design adjusts depending on the size of the screen, orientation, and platform. It’s a common request from entrepreneurs these days for web designers to make them a mobile-friendly version of their websites that will look and work great on whatever handy gadget there is sold in the market today – whether it be a tablet or phone or running on iOS or Android that their consumer personally prefers.
It is no longer enough to design a website solely for the desktop screen. The growing market of mobile phones and tablets is compelling web designers to reconsider how their work would be displayed on various devices. People are using their smartphones more often than accessing their desktops today. This necessitates a responsive web design.
Programming codes automatically make adjustments depending on the screen’s size with responsive websites. Hence, you get to enjoy an optimal user/viewing experience and navigating the site using your mobile gadget is just as easy as when using a traditional desktop computer or laptop.
Why Is Responsive Design So Important?
If designers came up with infinite versions of any particular website that would be working effectively for every possible device available to us, the process would be impractical from the point of view of the time and it would prove to be exorbitant. These sites would not be responsive to any technological changes in the future and so site maintenance would prove to be pretty challenging. Use responsive design as it is the best solution for future-proofing your website.
Over the years, over 60% of websites haven’t yet innovated and established a mobile design for their existing websites. Hence, it means that there are still 6 out of 10 entrepreneurs needing professional assistance in making this upgrade happen today, a plus if you are a skilled web designer that is on the lookout for endless work opportunities. This move is a must considering most web users prefer to use Google when making online searches and knowing Google, they do not stop in innovating and giving their users the best web experience possible. Hence, optimizing your site is something you should be looking into now if you still want your site to appear on top of Google searches on your specific niche.
We now live in a mobile-first era and are moving toward a mobile-first index.
That’s because consumers are addicted to smartphone and tablets. And that isn’t changing any time soon.
In this environment, responsive design is no longer an innovation. Instead, it has become a standard component of any SEO plan, regardless of industry.
Don’t Be Unresponsive to Responsive Web Design
The last 12 months have seen the web move forward at an incredible rate. Among the many changes, the inevitable happened. Mobile web browsing overtook desktop as the device of first choice for internet users.
As published in late 2016, we also saw that, of those people who only use one type of device, twice as many are using smartphones over desktop computers.
Businesses that succeed are the ones who know when and how to innovate and not wait for everybody else to do it before acting on an opportunity. That essentially separates winners from losers. Also, what seems to drive the growth and popularity of a responsive web design is our growing interest in the use of mobile applications a.k.a. simply apps. Imagine how many mobile apps are downloaded, installed, and used by mobile users each day. Hence, responsive will likely reign supreme for a long time as the public becomes more increasingly dependent on their smart gadgets in doing various things every single day. These apps help you stay connected to your target audience, thus help boost sales and maintain your brand’s relevance in the now cluttered world we live in.