People couldn’t care any less of events organizing in the past. The main attraction, in any event, is the food aside from the host/s and it still is actually but people now prefer to add some more glamour and drama to the physical set-up of a place rather than just putting a table in the middle and smack food right on it when the event starts. Others would go to great lengths and hire singers, bands, or even clowns for kiddie birthday parties to liven up the atmosphere. Event organizing is a growing lucrative industry as more people won’t hesitate in spending more to make an impact on an occasion they are celebrating like weddings where each moment is captured and preserved in time. This is especially significant at a time when the web and social media rules and everyone are more available online than they are offline.
Your event can easily be the talk of the town in a matter of seconds and you can become an instant star if you were able to deliver a really positive experience to your guests. In order to do that, you need to pay attention to all the little details, whether it is a wedding, birthday party, christening, debut, to formal meetings and conferences or any type of event that needs organizing. That’s where events organizers excel the most and they often deliver that otherworldly experience you are looking for, whatever your concept may be as long as you are willing to pay the price. But it does not mean everything goes out as planned. Problems may arise that may or may not affect the said event at all. And with all the issues we are now facing, the web can also be your friend or foe and that applies to this particular industry.
We will be seeing the arrival of GDPR in May 2018 and with just over 270 days to go, event companies need to ensure they have the knowledge they need to oblige to this legislation. However, most event companies know little to nothing about it.
A large amount of businesses in the events industry are unprepared for the arrival of General Data Protection Regulation next May; one in five senior executives have little or no idea about GDPR and its impact.
According to Alfresco and AIIM, almost half of respondents reported GDPR content for their business isn’t kept within the business itself but third parties, increasing the risk of hacks. A further 16% admitted internal or HR incidents were the cause of data loss because of staff’s negligence to data as oppose to external hacking being responsible.
For events to be successful, organizers must have all the necessary details so they can plan for everything – even a Plan B, C, D, and so on. But knowing that technology is widely used today, you can expect for events organizers to use it just as much to meet deadlines and pull off a successful event regardless of the limitations. But we’ve also heard about cyber crimes that have been going on for a while now. Data is the most precious commodity and these criminals know it. Events organizers often possess important and sensitive data of their clients (especially financial data) that hackers are after making them easy targets of cyber attacks.
“Until the event industry comes together and decides to professionally evolve from event planners into event strategists, the problems we face will prevail,” she said. “Every challenge we have; understaffed, overworked, under compensated, frustrated by a lack of respect, and a simultaneous feeling of being indispensable and invisible, will continue, until we commit to change.”
The industry is ready for a shared vision.
“Our profession is misunderstood,” Lamagna added. “The public thinks we are party planners, who get to travel for a living and who have ‘glamorous’ jobs. Family and friends have a vague understanding of what we do, but have no idea the depth or breadth of our responsibilities, expertise or pressure we work under. The challenge is that, as an industry we don’t have a shared vision for the profession, vocabulary to clearly and effectively articulate what we do, and a minimum recognized or mandated standard to be recognized as a qualified professional.”
Not only is technology not always helpful to events planning and organizing but many other issues plague the industry and make it difficult for the planners and organizers to take their careers to the next level. The industry itself is quite at a loss to what it is all about. People who have taken events organizing as a professional career are often not taken seriously by many, which in turn has a big impact on their personal and professional life.
Yet, a step into making the industry more professional and respectable is the new regulation involving all data they deal with in the conduct of their business, which is only applicable in EU countries. Perhaps if this initiative works, other nations may copy it and make the events organizing business a better one that it is now wherever they are.